In the capacity of alderman, it is important to create support for new residential areas. It is therefore key to be transparent to all parties involved. Blauwhoed knows its business. By means of co-creation, they involve neighbouring residents and interested parties already during the initial phase of a project. All parties together look at the best way to implement a new residential project in the environment. That is how you create support from buyers and neighbouring residents. By using this way of working, Blauwhoed ensured that there was a queue of seniors, normally not inclined to move quickly, who were interested in buying a residence in the Senior Smart Living project ParkEntree in Schiedam. It also resulted in an improvement of the quality of district.